Essays about: "attitude towards SST"
Found 2 essays containing the words attitude towards SST.
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE
2. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanningUniversity essay from Uppsala universitet/Företagsekonomiska institutionen
Abstract : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. READ MORE