Essays about: "attitude towards SST"

Found 2 essays containing the words attitude towards SST.

  1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  2. 2. How to compete effectively with self-service technologies : The impact of technology readiness and the technology acceptance model on self-scanning

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emil Lundberg; [2017]
    Keywords : Retail; self-service technology; self-scanning; technology acceptance model; technology readiness; perceived usefulness; perceived ease of use;

    Abstract : Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them. READ MORE