Essays about: "attitudes toward advertisements Aad"
Found 2 essays containing the words attitudes toward advertisements Aad.
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1. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. READ MORE
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2. Is Political Activism the New Black? : Consumers' Attitudes toward a Brand that uses Political Activism in Advertisement
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In 2017, brands have started to use their advertisements to take stance in political issues. However, since this trend has emerged in 2017, research in the field is limited. READ MORE