Essays about: "attitudinal commitment"

Showing result 1 - 5 of 9 essays containing the words attitudinal commitment.

  1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    University essay from

    Author : Yiming Yuan; Ziying Lai; [2023]
    Keywords : ;

    Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

  3. 2. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  4. 3. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  5. 4. A New Generation of Change : Generation Y and its Attitude towards Organizational Change Projects

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Henning Stueber; Ole Jacobsen; [2018]
    Keywords : Organizational Change; Attitudinal Constructs; Generation Y; Millennials; Attitude towards Change; Change Project; Change Teams; Generation Y characteristics; Personality Traits;

    Abstract : Background: In today’s fast-moving society organizational changes have become absolutely essential for long-lasting success. A great challenge is to create the internal support for change projects among the employees in order to avoid failure. READ MORE

  6. 5. Employee Engagement During An Organisational Change

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Sofia Beijer; Jeanette Gruen; [2016]
    Keywords : organisational change; employee engagement; state engagement; Job demand-resources model; attitudinal organisational commitment;

    Abstract : The changing nature of organisation life becomes more and more intense as organisations are constantly striving to adjust to serve the needs of an ever-changing environment. At the same time, the importance of keeping employees engaged is essential to organisations. READ MORE