Essays about: "attitudinal loyalty."

Showing result 1 - 5 of 25 essays containing the words attitudinal loyalty..

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

3. 2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

4. 3. AI Chatbots and Customer Loyalty among Gen Z

   University essay from Umeå universitet/Företagsekonomi

   Author : Jacob Björkman; Maja Jansson; [2023]
   Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

   Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

5. 4. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Nine Cagnin; Manon Nicolas; [2022]
   Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

   Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

6. 5. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Christoffer Rodell; Theo Örtengren; [2022]
   Keywords : Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

   Abstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE