Essays about: "attracting a tourist"

Showing result 1 - 5 of 16 essays containing the words attracting a tourist.

  1. 1. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

  3. 2. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

    University essay from Luleå tekniska universitet/Industriell ekonomi

    Author : Martin Nordström; [2022]
    Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

    Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

  4. 3. Attracting tourists with the use of local food : Using a multiple case study to investigate the role of local food in the marketing of tourist destinations in the UK

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Anna Söderström; [2022]
    Keywords : local food; culinary tourism; uk; destination marketing; food and drink; British food; dmc; dmo; lokal mat; matturism; Storbritannien; destinationsmarknadsföring; mat och dryck; brittisk mat;

    Abstract : Tourism is one of the largest sectors in the world, contributing to one in ten jobs globally and 10% of the global GDP. However, the climate is facing many challenges and the tourism sector must become more sustainable. READ MORE

  5. 4. The Impact of Official Tourism Websites on the Destination Image : The case of Morocco

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Azdine El Maazouzi; [2020]
    Keywords : ;

    Abstract : The destination image is a significant factor that determines the success of a tourist destination. Information sources such as official websites of a tourist destination also play a critical role in attracting more tourists. This paper focuses on analyzing the impact of online sources such as the destination image's official websites. READ MORE

  6. 5. Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : dilek kilic; sriaarthy staphani selvaduri; [2020]
    Keywords : Tourism; Instagram; Influencers; Perception; Marketing; Motivations: Travel;

    Abstract : Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. READ MORE