Essays about: "attractiveness"

Showing result 21 - 25 of 417 essays containing the word attractiveness.

  1. 21. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

  3. 22. Borderland Peripheries. from dead end - to new beginning

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Maya Kranner; [2023]
    Keywords : Rural renewal; cross-border initiatives; periphery; social sustainability; Arts and Architecture;

    Abstract : It’s been 34 years ago now since the iron curtain has parted the European continent and its inhabitants in an East and a West. The analysed area for the following thesis on the border between northern Austria and southern Czechia gives a case example of a region, that is still suffering from an era, where one sky-direction has been erased from people’s everyday living and thinking – leaving the border areas as a dead end for either country. READ MORE

  4. 23. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Roberto Delgado Ferrezuelo; [2023]
    Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

    Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE

  5. 24. Coins, glass shards and other means of payment - A comparative study of Scandinavian Charon object burials using R. Dawkins’ meme theory

    University essay from Lunds universitet/Arkeologi

    Author : Markus Ahlberg; [2023]
    Keywords : Charon’s fee; Obolus; Roman Iron Age; Migration Period; Elite Burial; Mercenary; Meme; Engbjerg; Himlingøje; Högom; Kälder; Hol; Gile; History and Archaeology;

    Abstract : The purpose of this thesis’ topic is to investigate the evolutionary dispersal of the Charon’s fee or Obolus rite outside the Roman provinces in Northern Europe, with a specific focus on Roman Iron Age and Migration Period Scandinavia. The aim of this study is therefore to add further understanding to the spread of Roman cultural influences outside the imperial borders and what made Roman material and ideological culture so attractive to the Germanic and Scandinavian Iron Age peoples. READ MORE

  6. 25. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Renaudin; Penny Taka; [2023]
    Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE