Essays about: "attributes of a good business research"

Showing result 1 - 5 of 11 essays containing the words attributes of a good business research.

1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

3. 2. Setting the scene: from voluntary to mandatory sustainability reporting in Korea

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Silvia Kim; [2023]
   Keywords : Sustainability reporting; Reporting quality assessment; Best practice approach; South Korea; Scandinavia; Business and Economics;

   Abstract : Sustainability Reporting (SR) has hitherto been discretionary in most Asian countries; however, a new paradigm – mandatory SR – is emerging in South Korea, provoked by the EU’s SR regulation, Non-Financial Reporting Directive (NFRD) and Corporate Sustainability Reporting Directive (CSRD). The Korean government plans to enforce SR legislation in 2025, targeting large firms. READ MORE

4. 3. Rethinking the Employer Branding Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathilda Kock; Alice Berggren; [2021]
   Keywords : Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

   Abstract : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. READ MORE

5. 4. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jaritza Ortega; Janina Stara; [2018]
   Keywords : Gender advertising; gender stereotypes; female portrayals; grooming advertisements; magazines; women’s role; Business and Economics;

   Abstract : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. READ MORE

6. 5. Exploring the Experience of Branded Mobile Apps within Direct Selling : Insights from Sales Representatives’ Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Matilda Elfving; [2017]
   Keywords : Direct Selling; Sales Representatives; Online Experience; Online Customer Experience; Branded Mobile Apps; Benefits; Satisfaction; Purchase Intentions;

   Abstract : Technology is becoming more central to people’s lives than ever before, and the most widely embraced technological device on the consumer market are mobile phones. This creates an ever-increasing market place for mobile apps, which during 2016 had revenues amounted to 88.3 billion U.S. READ MORE