Essays about: "audio-visual media"

Showing result 1 - 5 of 15 essays containing the words audio-visual media.

1. 1. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Valeriia Babkina; [2023]
   Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

   Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

3. 2. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Atika Rusy Kuncoro; [2022]
   Keywords : Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

   Abstract : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. READ MORE

4. 3. The Exposed Gender : The representation of trans gender in Czech media 2017-2020, a corpus-based discourse analysis

   University essay from Stockholms universitet/Slaviska språk

   Author : Jonas Thál; [2022]
   Keywords : Corpus; discourse; gender; transgender; Czech; media; Facebook; news; sentiment analysis; representation; hate speech; quantitative analysis; Korpuslingvistik; diskursanalys; genus; transgender; tjeckiska; media; Facebook; sentimentanalys; representation; hatspråk; kvantitativ analys;

   Abstract : This thesis aims to explore the representation of transgender individuals in online Czech discourses. The study utilizes corpus linguistics to analyze news media and Facebook in order to understand the attitudes towards transgender individuals in these discourses. READ MORE

5. 4. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

   University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Author : Tamar Samkharadze; [2021-09-13]
   Keywords : Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

   Abstract : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. READ MORE

6. 5. Engaged in Translation : Fandom Production in The Latin America's Anime Community of Syncrajo

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Emilio Gonzalez Gonzalez Pliego; [2021]
   Keywords : Fansubs; Free Labour; Prosumers; Co-Creation; Engagement; Disengagement.; Social Sciences;

   Abstract : Fansub (Fan-subtitled) is the term coined after the action of subtitling a foreign audio-visual production. Fansubs started being studied after the phenomenon started gaining popularity within communities of anime fans that used them as a way of access to the products they desire to consume. READ MORE