Essays about: "authentic communication"
Showing result 1 - 5 of 73 essays containing the words authentic communication.
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1. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE
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2. African Women and Storytelling : Unveiling the Power of Narrative to Shape Collective Imaginary
University essay fromAbstract : During my eight years of work in the communication department of an NGO based in Kampala I have undetaken several workshops organized by istitutional donors, such as USAID, on how to write what the aid sector calls stories of change. Puzzled by the information and skills obtained in such context and the stories I have encounter and wrote during my job from one side, and on the other side acknowledging how novels helped me to navigate my feeling of disorientation while living and experiencing the Ugandan context; I have decided to embark in this research to better understand where the stories produced by INGOs and the contemporary literature differentiate. READ MORE
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3. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. READ MORE
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4. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan
University essay fromAbstract : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. READ MORE
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5. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
