Essays about: "authenticity"

Showing result 1 - 5 of 201 essays containing the word authenticity.

  1. 1. How young consumers use retro brands and retro products to mediate and express discontent towards the present

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Max Olsson; Jacob Höglund; [2019-02-26]
    Keywords : retrofication; retro brands; retro products; nostalgia; enchantment; authenticity;

    Abstract : .... READ MORE

  3. 2. The role of Authenticity in Anxiety, Depression and Quality of Life: An exploratory Cross-sectional study.

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Loke Blomgren; Johan Strååht; [2019]
    Keywords : Authenticity; depression; anxiety; health-related quality of life; life satisfaction; adult romantic attachment; reflective functioning; mentalisation; insight.; Social Sciences;

    Abstract : The aim of this study was to examine the relationship between authenticity and symptoms of anxiety and depression as well as health-related quality of life (HR-QoL) and life satisfaction in the context of the theoretically related constructs of adult romantic attachment, reflective functioning and insight in a convenience sample of Swedish adults. One hundred and ninety-one participants were recruited from various sources through a convenience sampling method. READ MORE

  4. 3. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Anne lot Gerritsen; [2019]
    Keywords : Nation branding; Holland brand; Holland.com; The Netherlands; Critical Discourse Analysis; National Identity; Ideology;

    Abstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE

  5. 4. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  6. 5. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Kultur och samhälle

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE