Essays about: "authenticity"

Showing result 1 - 5 of 221 essays containing the word authenticity.

  1. 1. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. Virtual Avatars, Virtual Influencers & Authenticity

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Andersson; Tim Sobek; [2020-06-23]
    Keywords : Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. Texts and Paratexts in a Colonial Context. Krupabai Satthianadhan's English Novels 'Saguna' and 'Kamala'

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Karin Edgardh; [2020-01-15]
    Keywords : India; Krupabai Satthianadhan; Saguna; Kamala; Gérard Genette; Autobiography; Conversion; Colonial literature;

    Abstract : The anglophone Indian author Krupabai Satthianadhan (1862-1894) was a second-generation Christian convert and a member of the Christian Tamil family in colonial Madras. Knowledge of English was still a high-caste male privilege when Satthianadhan published reformist articles on female education. Her two novels, the autobiographical Saguna. READ MORE

  5. 4. Postindustriella parker i gentrifierade områden : en kvalitativ analys av Park am Gleisdreiecks estetik

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aurora Goldstick; [2020]
    Keywords : postindustriella landskap; Park am Gleisdreieck; estetik; gentrifiering; värderingar;

    Abstract : Två växande trender i städer idag är gentrifiering och att anlägga parker i postindustriella landskap. Parker i postindustriella landskap har visat sig kunna orsaka mer gentrifiering än andra parker. READ MORE

  6. 5. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE