Essays about: "authenticity"

Showing result 11 - 15 of 383 essays containing the word authenticity.

1. 11. Reading the City: Architectural sites as the interlocutors of past, present and future identity in Dubai

   University essay from Lunds universitet/Graduate School

   Author : Freya Yasmin Mainprize Dastoor; [2023]
   Keywords : locality; placemaking; Dubai; architecture; global city; Arts and Architecture;

   Abstract : This thesis explores the ways in which architectural sites establish and maintain Dubai’s claim to global city status. In a globalized world, localities must succeed in translocal networks in order to ensure their survival and prosperity, and global recognition of local uniqueness is thus integral to the establishment of global cities. READ MORE

3. 12. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Disha Monga; Vaaruni Venkatesh; [2023]
   Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

4. 13. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

5. 14. To be or not to be your authentic self as a leader? How leaders experience authenticity in their daily organizational lives.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Torsten Larsson; Gabriella Nobel; [2023]
   Keywords : Authentic Leadership; Authenticity; Leadership;

   Abstract : The purpose of this study is to explore how leaders experience authenticity in their everyday organizational lives, and to shed light upon what factors drive and limit the leaders' perceived need and ability to be authentic. Since the turn of the millenium, the authentic leadership theory has developed into one of the most influential leadership theories among scholars and practitioners alike. READ MORE

6. 15. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sofia Zangrande; [2023]
   Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE