Essays about: "authenticity"

Showing result 21 - 25 of 383 essays containing the word authenticity.

1. 21. Global Impact Investors’ Assessment of Early-Stage Social Ventures Through Digital Signals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ayesha Khalid; Dian Anindya Pramudito; [2023]
   Keywords : Impact Investing; Impact Investor; Social Venture; Social Entrepreneurship; Investment Decision Making; Digital Signalling; Early Stage Venture; Business and Economics;

   Abstract : Over the past decades, social impact investment has become popular because of its potential to solve pertinent world problems by financing social enterprises. This study focuses on assessing the influence of digital signals towards impact investors’ decision-making process when evaluating early-stage social ventures using digital media, by conducting exploratory qualitative research (semi-structured interviews) with 14 global impact investors (equity) who are investing in social ventures from pre-seed to series A stage. READ MORE

3. 22. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alessandra Sossini; [2023]
   Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE

4. 23. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Ekeroth; [2023]
   Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

   Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

5. 24. GENERATION Z REACHING ADULTHOOD IN SOCIETY : Perceptions of Generation Z's impact on the construction of Societal Challenges and Organisational Changes in Western Europe: A Qualitative Exploration

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Sten Arnoldus Petrus van Lierop; [2023]
   Keywords : generation z;

   Abstract : This research examines how Generation Z (individuals born between 1997 and 2012) is perceived to impact the construct of societal challenges and organisational changes within the context of Western Europe. To explore their impact, the research aims to investigate their perceived role in shaping societal perspectives and organisational responses. READ MORE

6. 25. Applicability and Performance of Cross-Blockchain Communications Protocol in Distributed Resource Marketplaces

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Alivelu Laxmi Mani Harika Badam; Isaya Ntilema; [2023]
   Keywords : Blockchain; Performance; Inter-Blockchain Communication; Packet; Relayer;

   Abstract : Blockchain is a distributed and decentralized database that provides transparencyand immutability of the stored data. Blockchain technology is currently being used inmany different areas due to its powerful features which provide integrity, authenticity,and confidentiality of the data it stores. READ MORE