Essays about: "autocommunication"

Found 1 essay containing the word autocommunication.

  1. 1. "The trustworthy Friend" - A study of the relation between organisational communication and member identification at a Swedish media organisation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Doreen Kreutzer; Heidi Walldén; [2011]
    Keywords : identification; ambassadorship; corporate branding; co-creation; mirror image; autocommunication; sensemaking; media organisations; Social Sciences;

    Abstract : In order to increase trustworthiness and obtain societal legitimacy, media organisations want their members to become ambassadors. But becoming an ambassador requires identification. Often management tries to foster identification by implementing organisational values without including members in the process of constructing such values. READ MORE