Essays about: "automobile industry and globalization"
Found 5 essays containing the words automobile industry and globalization.
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1. The Country of Ownership Paradox
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE
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2. The Automobile Industry: How Strategy Affects Globalization
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis studies which strategies that increase and decrease the level of globalization for companies in the automobile industry. This is done by mapping the strategies and updating the GERPISA globalization index for five selected companies: Renault, BMW, Geely, General Motors and Toyota. READ MORE
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3. Internationalization Strategies of the Chinese Automotive Industry : Challenges and a Plan for Going Global
University essay from Avd för företagsekonomiAbstract : Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. READ MORE
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4. Transfer Pricing Profit Split Methods : A Practical Solution?
University essay from IHH, RättsvetenskapAbstract : The purpose of this master’s thesis is to explain and analyze whether today’s existing regulations provide sufficient guidance on how to apply the Profit Split Method (PSM) in practice. Since the enterprises’ profits arising from intra-group transactions increases, the tax base for any government also becomes larger and more important. READ MORE
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5. External Knowledge Acquisition And Transfer From Innovation Clusters To Central R&D Unit : The Mediating Role Of R&D Listening Posts As Technological Gatekeepers
University essay from Handelshögskolan BBSAbstract : Over the last few decades, the industrialized world in general and the automobile industry in particular was hit by immense changes which strongly influence the management of R&D. Trends such as globalization and sharp competition on worldwide open markets, increasing product complexity in order to meet the customers’ desires for more variety and individualization, technology fusion and cross industry innovations, high level of technological and competitive uncertainty, increasing pressure to reduce R&D budgets, and shorter time to market and reduced innovation cycles in consequence of rising competition, force companies to source external knowledge and to bring in and exploit outside-in innovations instead of reinventing them their selves. READ MORE
