Essays about: "automobile management"
Showing result 21 - 25 of 34 essays containing the words automobile management.
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21. Simulation Driven Product Development : How it can be combined with Lean Philosophy to achieve increased product development efficiency
University essay from KTH/Industriell produktionAbstract : During the last decades the product lifecycle has been shortened and as a consequence the majority of manufacturing companies have focused on decrease the time to market. Several companies within the automotive industry have during the last years implemented Simulation Driven Product Development as a method to reduce lead time, increase quality and reduce development cost for their products. READ MORE
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22. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. READ MORE
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23. Build to Order Supply Chain in Automotive Industry : A case study of Volvo
University essay from IHH, Centre of Logistics and Supply Chain ManagementAbstract : The build-to-order supply chain strategy is Relatively new, and hock got attention of Researchers and Industry, with Successful Implementation in Many Industries and companies, like Dell Computers, Compaq, and BMW. Automotive Industry Is One Of The Industries Where build-to-order hock Shown good results. READ MORE
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24. Internationalization Strategies of the Chinese Automotive Industry : Challenges and a Plan for Going Global
University essay from Avd för företagsekonomiAbstract : Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. READ MORE
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25. How do Korean automobile companies adapt brand management to the Swedish market : The case of Kia Motors Sweden AB
University essay from Ekonomihögskolan, ELNUAbstract : The concept of brand management has increased attention in recent years. Building andmaintaining a brand provides valuable growth and profitability for a company. To establish astrong brand, a company creates its brand identity for products and differentiates it from otherproducts. READ MORE