Essays about: "automotive advertising"

Found 4 essays containing the words automotive advertising.

1. 1. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

3. 2. White Nicotine Pouches of Freedom?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Malin Nilsson; Emmy Nordin; [2022]
   Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

   Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

4. 3. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

   University essay from Lunds universitet/Matematisk statistik

   Author : Marcus Olausson; [2018]
   Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

   Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

5. 4. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ashlee Ibex; Benjamin Nydius; [2014]
   Keywords : stereotypes; nationalistic; advertising; provocation; political orientation; automotive advertising; Business and Economics;

   Abstract : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. READ MORE