Essays about: "awareness of differentiation"

Showing result 1 - 5 of 27 essays containing the words awareness of differentiation.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  2. 2. The Effects of Environmental Policies on Companies' Competitive Advantage through Green Supplier Selection : An exploratory multiple case study on the Swedish hotel industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Fernando Aliaga Narva; Chiara Schneider; Lisa Weller; [2022]
    Keywords : environmental policies; green supplier selection; competitive advantage; eco-labels; green labels; environmental awareness;

    Abstract : Date: (05/01/2022) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Fernando Aliaga Narva, Chiara Schneider, Lisa Weller  Title: The Effects of Environmental Policies on Companies’ Competitive Advantage through Green Supplier Selection Tutor: Noushan Memar Keywords: environmental policies, green supplier selection, competitive advantage, eco-labels, green labels, environmental awareness Research Question: How do environmental policies influence companies’ competitive advantage through green supplier selection? Purpose: This research aims to explore and gain an understanding of the connection between environmental policies and competitive advantage. Thus, the purpose of this study is to contribute to companies and their suppliers’ future operations and potentially reveal how they can gain a competitive advantage. READ MORE

  3. 3. Relational Competence and Leadership

    University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Author : Pontus Sjögren; Henrik Riber; [2021]
    Keywords : Classroom Leadership; ESL; Relational Competence; Teacher-Student Relationship;

    Abstract : An increasing number of studies suggest that a positive teacher-student relationship is an important element of successful education. Yet, resources and awareness about how teachers in Sweden can develop skills for supporting positive teacher-student relationships seem to be limited or lacking in popular teaching training programs where almost all focus is put on subject-knowledge and didactics. READ MORE

  4. 4. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

    University essay from Jönköping University

    Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
    Keywords : ;

    Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE

  5. 5. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE