Essays about: "awareness"

Showing result 1 - 5 of 3286 essays containing the word awareness.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  2. 2. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Arshya Keshavarzi; [2021-07-02]
    Keywords : Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    University essay from Göteborgs universitet/Graduate School

    Author : Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Keywords : Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. The shifting landscape of ESG-investing in Sweden A qualitative study of how five Swedish fund companies plan to integrate the EU Action Plan on Sustainable Finance

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marco Benedetto; Robin Thomsen; [2021-06-30]
    Keywords : ESG; Finance; Funds; Asset management; Sustainability; Greenwashing; SFDR; NFRD; Taxonomy; Investment.;

    Abstract : The awareness of sustainability has increased significantly in recent years as a result ofchanges in the environment, economic trends and social structures. As a result of that,regulatory organizations have urged the European Union to overhaul the current regulationmade to govern sustainable investing in Europe as many in the industry have feltthat ESG performance reporting has lacked supervision. READ MORE