Essays about: "b2b internationalisation process"

Found 2 essays containing the words b2b internationalisation process.

1. 1. Global brand image creation by Swedish born globals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zsuzsanna Keremi; Wendy Beute; [2017]
   Keywords : B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

   Abstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE

3. 2. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE