Essays about: "b2b relation"

Showing result 1 - 5 of 32 essays containing the words b2b relation.

  1. 1. Navigating the SaaS Market Downturn : A Study on Shifts in KPI Focus

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Carl Backsell; Theo Askerson; [2023]
    Keywords : Saas; B2B; Profitability; Growth; Valuation; SaaS; B2B; Lösamhet; Tillväxt; Värdering;

    Abstract : The 2021 - 2022 decline in the Software as a Service (SaaS) market is a novel occurrence, as previous recessions and market downturns took place before the emergence of SaaS. The decline in SaaS valuation signifies changes in valuation criteria and with that, a shift in the weighting of the Key Performance Indicators (KPIs) profitability and growth. READ MORE

  3. 2. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ewelyn Strandberg; Ingrid Åsenius; [2022]
    Keywords : Demand shaping; Demand management; Demand variability; Internal demand variability; Forecasting; External demand variability; Integrating demand and supply; Styra efterfrågan; Variationshantering; Efterfrågevariation; Intern efterfrågevariation; Prognostisering; Extern efterfrågevariation; Integering av försäljnings- och leveransfunktioner;

    Abstract : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. READ MORE

  4. 3. On a mission of reducing methane burps: A case study of commercialising a low-carbon innovation in the food industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Clara Swanbeck; Saga Ising; [2022]
    Keywords : low-carbon innovation; b2b and b2c commercialisation; methane-reducing feed supplement; stakeholder mapping; sustainable food system; Technology and Engineering;

    Abstract : Commercialising low-carbon innovations implies complex issues to be managed but is a necessity to attain a transition of industries for a sustainable future. This thesis investigates how an innovator can facilitate the adoption of their low-carbon innovation among stakeholders within the food industry. READ MORE

  5. 4. Greening of Global Value Chains: from a topdown and bottom-up perspective A multiple-case study of how GVC actors are addressing greening of GVCs through reducing CO2 emissions from road transports

    University essay from Göteborgs universitet/Graduate School

    Author : Alicia Elovsson Hentschel; Frida Zetterberg; [2021-06-28]
    Keywords : Global Value Chains; Greening; Sustainability governance; Environmental upgrading; Road transport; CO2 emission; Fossil-free fuels;

    Abstract : Previous literature within the GVC research field have mainly focused on economic values, however, recently environmental aspects have increasingly started to be considered. Nevertheless, although road transport is a major cause of CO2 emissions, it has been overlooked in the context of greening GVCs. READ MORE

  6. 5. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE