Essays about: "b2b websites"

Showing result 1 - 5 of 8 essays containing the words b2b websites.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. Under Pressure - Tensions in the acquiring firms' corporate brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
   Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

   Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

4. 3. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
   Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

   Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

5. 4. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Polina Dimitrova; Isa Sin; [2018]
   Keywords : Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

   Abstract : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. READ MORE

6. 5. How to respond to low cost competition – A case study

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Andreason; Gustav Wind; [2015]
   Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

   Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE