Essays about: "b2c communication"

Showing result 1 - 5 of 29 essays containing the words b2c communication.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Cross-Functional Team Success Factors : A Case Study at a High-Growth Scale-Up

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : JONATAN AHLQVIST; EDWARD ALPSTEN; [2020]
    Keywords : Cross-functional Teams; Organizational Communication; Organizational Culture; Business Stages; Emergent Networks; Stage Setting Elements; Enablers; Team Behavior; Tvärfunktionella Cross-functional team; Organisatorisk kommunikation; Organisationskultur; Företagsstadier; Emergenta Nätverk; Enablers; Gruppbeteende;

    Abstract : In a growing digital economy, the possibilities for newly established companies are immense, and the market for innovative, disruptive products has grown exponentially. In this environment, single-person start-ups exist alongside billion-dollar organizations with thousands of employees. READ MORE

  3. 3. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  4. 4. Customer Experience without Customer Contact: DSOs Adapting to a Supplier Centric Market : A multiple case study of Swedish DSOs

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Bexelius; John Diklev; [2020]
    Keywords : ;

    Abstract : Structural changes are looming in the Swedish electricity system. Underlying forces pushing for industry practices to transform are sustainability goals, digitalisation and free market ambitions. READ MORE

  5. 5. Cross-Industry Diffusion of B2C Video Call Services: A qualitative study exploring the phenomenon of organisations adopting B2C video call services across industry boundaries

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Hultman; Mathilda Olsson; [2019]
    Keywords : Diffusion; Innovation; Cross-industry innovation; B2C services; Video calls;

    Abstract : This study aims to investigate if and why business-to-consumer (B2C) video call services are diffusing across industry boundaries. Prior research has been conducted within the separate areas of video communication, diffusion of innovations, and cross-industry innovation. READ MORE