Essays about: "b2c communication"
Showing result 11 - 15 of 40 essays containing the words b2c communication.
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11. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE
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12. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector
University essay from Göteborgs universitet/Graduate SchoolAbstract : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. READ MORE
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13. Cross-Functional Team Success Factors : A Case Study at a High-Growth Scale-Up
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In a growing digital economy, the possibilities for newly established companies are immense, and the market for innovative, disruptive products has grown exponentially. In this environment, single-person start-ups exist alongside billion-dollar organizations with thousands of employees. READ MORE
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14. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
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15. Customer Experience without Customer Contact: DSOs Adapting to a Supplier Centric Market : A multiple case study of Swedish DSOs
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Structural changes are looming in the Swedish electricity system. Underlying forces pushing for industry practices to transform are sustainability goals, digitalisation and free market ambitions. READ MORE