Essays about: "b2c websites"

Showing result 1 - 5 of 12 essays containing the words b2c websites.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  3. 2. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Dyrhage; [2020]
    Keywords : Innovation; agile; advantages; disadvantages; digital B2C service companies;

    Abstract : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. READ MORE

  4. 3. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
    Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

    Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

  5. 4. Sustainable E-commerce : How to integrate the dimensions of sustainability within the e-commerce sector

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Amanda Berglund; Marie Svanteson; [2018]
    Keywords : E-commerce; sustainability; sustainable e-commerce; case studies;

    Abstract : Purpose: The purpose of the study is to investigate how the three dimensions of sustainability (environmental, economic and social) can be integrated within the e-commerce sector to make it more sustainable. Methods: Firstly, a literary research was conducted to get an overall picture of the chosen topic for the study, which later was elaborated into a literature framework. READ MORE

  6. 5. Entering the Chinese Market: Implications for foreign micro E-businesses

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Radu Ioniță; Qiaoqun Pan; [2018]
    Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

    Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE