Essays about: "b2c"

Showing result 1 - 5 of 117 essays containing the word b2c.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Game of Drones - Viability Study of Drone Deliveries in Swedish Rural Last Mile Transport

    University essay from Göteborgs universitet/Graduate School

    Author : Lena Persson; Ling Liu; [2020-06-22]
    Keywords : Drone; UAV; Last mile; B2C; Logistics; Rural area; Sweden;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Cross-Functional Team Success Factors : A Case Study at a High-Growth Scale-Up

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : JONATAN AHLQVIST; EDWARD ALPSTEN; [2020]
    Keywords : Cross-functional Teams; Organizational Communication; Organizational Culture; Business Stages; Emergent Networks; Stage Setting Elements; Enablers; Team Behavior; Tvärfunktionella Cross-functional team; Organisatorisk kommunikation; Organisationskultur; Företagsstadier; Emergenta Nätverk; Enablers; Gruppbeteende;

    Abstract : In a growing digital economy, the possibilities for newly established companies are immense, and the market for innovative, disruptive products has grown exponentially. In this environment, single-person start-ups exist alongside billion-dollar organizations with thousands of employees. READ MORE

  4. 4. Once upon a time there was a signature story

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE

  5. 5. Use-Oriented Business Model for Consumer Durables : an Exploratory Case Study on Business Model Capabilities

    University essay from Luleå tekniska universitet/Industriell Ekonomi; Luleå tekniska universitet/Industriell Ekonomi

    Author : Möller Henrik; Shahnavaz Tara; [2020]
    Keywords : Use-Oriented Business Model; PSS; Sharing Economy; Business model; Business Model Capabilities; Consumer Durables;

    Abstract : Purpose - The purpose of this study is to explore capabilities needed to deploy a use-oriented businessmodel (UOBM) for consumer durables with low utilization rate. Therefore, the study seeks to uncover activities needed to realize business model capabilities and the capabilities impact on business performance. READ MORE