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Showing result 1 - 5 of 32 essays matching the above criteria.

  1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christiane Haase; Nils Heimes; [2023]
    Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

  3. 2. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2023]
    Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

    Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

  4. 3. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Iman Miriam Djelloul; [2023]
    Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE

  5. 4. The Covid-19 impact on grocery shopping behaviours of baby boomers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Oscar Bengtsson; Jennifer Osei; [2022]
    Keywords : Covid-19 in Sweden; consumer behaviour; practice theory; traditional grocery shopping; online grocery shopping; consumer shopping habits; baby boomers;

    Abstract : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. READ MORE

  6. 5. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Mabel Lee; [2021-12-08]
    Keywords : COVID-19; Generations; Multigenerational workforce; New media at work; Sensemaking;

    Abstract : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. READ MORE