Essays about: "baby boomers"

Showing result 16 - 20 of 32 essays containing the words baby boomers.

  1. 16. Women and beer : A potential love story?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Hampus Kalderén; Lindqvist Yannick; [2018]
    Keywords : Women; Beer; Communication marketing; Decision making process; Feminization of products; Millennials; Baby boomers;

    Abstract : The findings of this study show that packaging and labeling are not decisive for women’s final purchase-decision. Instead, they rely on recommendations from friends and family. The study further shows that sponsoring local beer events hosted by opinion leaders will have the most impact on women’s attitude to beer .. READ MORE

  2. 17. Putting the success into succession - A qualitative study of the factors behind a successful succession in a Swedish family business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Bergendahl; Bianka Gallina; Johanna Herstedt; [2017]
    Keywords : Family business; succession; managerial guidelines; sibling satisfaction; success factors; Business and Economics; Social Sciences;

    Abstract : The purpose of this paper is to deepen the understanding of how family businesses can succeed in the process of succession by illustrating a successful succession within a family business in Sweden. In order to reach the paper’s purpose, a qualitative study was conducted in the form of semi-structured interviews. READ MORE

  3. 18. Development of New Easy to Open Cheese Packaging for Elderly in Sweden - A Design Thinking Approach

    University essay from Lunds universitet/Förpackningslogistik

    Author : Santika Karunika Chenderasa; [2016]
    Keywords : cheese packaging; food packaging development; packaging design; plastic packaging; design thinking; Technology and Engineering; Agriculture and Food Sciences;

    Abstract : Changing demographics in most of western society bring a range of new demands in the field of food and more specifically in food packaging. The need for convenience is one of the biggest drivers behind many innovations over the past decades. Current trends involve psychological convenience on environmental aspects, as well as ease of opening. READ MORE

  4. 19. Millennials & Cross-cultural leadership

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Veronica Hörnby Liljeblad; [2016]
    Keywords : Millennial generation; Cross-Cultural leadership; GLOBE; Baby Boomer; Generation X;

    Abstract : As globalization and technological development have become increasingly influential in the last decade a new type of pressure on leaders around the world has emerged that entails a need for Cross-cultural leadership abilities. Being engulfed in these developments has arguably influenced the new generation of leaders Millennials, to cope with these complexities better than previous generations. READ MORE

  5. 20. Expectations and Experiences : A qualitative study on expectations role on turnover intentions as nursing students transitions into the role of a practicing nurse

    University essay from Umeå universitet/Företagsekonomi

    Author : Henrik Jonsson; Rasmus Höjer; [2016]
    Keywords : Nurses; Expectations; Job Satisfaction; Turnover Intentions; Transitions;

    Abstract : The world, including Sweden, is suffering from a shortage of nurses. The nurse shortage is caused by many factors, including an aging population causing a rise in demand, considerably fewer applicants for high school nursing programs, and a large wave of retirement as the baby boomers are leaving the work force. READ MORE