Essays about: "bachelor thesis, marketing research"

Showing result 21 - 25 of 67 essays containing the words bachelor thesis, marketing research.

1. 21. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johan Klingstedt; Sandra Naderi; [2020]
   Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

   Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE

3. 22. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
   Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

   Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE

4. 23. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
   Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

   Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

5. 24. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

   University essay from Stockholms universitet/JMK

   Author : Shannelle Sahlin; [2019]
   Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

   Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

6. 25. The 4P theory's role in a company's social media

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nelli Nordlund; Shayan Karimi; [2019]
   Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

   Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE