Essays about: "bachelor thesis branding"
Showing result 1 - 5 of 18 essays containing the words bachelor thesis branding.
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1. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE
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2. Rethinking the Employer Branding Landscape
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. READ MORE
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3. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE
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4. How do gym brands differentiate in a crowded market?
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Rikesh Chouhan Johannes Yakoub (97/04/13) (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers? What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and survive in such a crowded market. READ MORE
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5. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade
University essay from Stockholms universitet/JMKAbstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE
