Essays about: "bachelor thesis e-commerce"
Showing result 1 - 5 of 9 essays containing the words bachelor thesis e-commerce.
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1. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE
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2. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE
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3. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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4. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE
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5. RETURN IT OR NOT? : HOW INFORMED E-COMMERCE CUSTOMERS ARE IN RELATION TO ENVIRONMENTAL EFFECTS CAUSED BY E-PURCHASE RETURNS?
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2020 June 08 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: David Kuwa Sajjad Ahmed (87/01/12) (88/01/03) Title: Return it or not? How informed e-commerce customers are in relation to environmental effects caused by e-purchase returns. Tutor: DAVID FREUND Keywords: E-commerce, Returns and return policies, Customer behaviour, Environmental factors Research question: How informed are e-commerce customers regarding negative environmental impacts of e-commerce returned goods? Aim & Purpose: To understand the environmental effects caused by E-commerce purchase returns and research on how informed the E-commerce consumers in Sweden are on these effects in subject to their buying and returning behaviour. READ MORE
