Essays about: "background of e-commerce"
Showing result 1 - 5 of 89 essays containing the words background of e-commerce.
-
1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE
-
2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
-
3. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE
-
4. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE
-
5. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE
