Essays about: "background of green marketing"
Showing result 1 - 5 of 30 essays containing the words background of green marketing.
-
1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE
-
2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE
-
3. Consumer's Ethical Perception on Greenwashing
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE
-
4. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE
-
5. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE