Essays about: "background study of hotel"

Showing result 1 - 5 of 18 essays containing the words background study of hotel.

  1. 1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 2. Job Satisfaction - A Key Factor or Not for the Luxurious Hotels In Bulgaria?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Viliana Miroslavova Borisova; Derin Kate McIntyre; Desislava Stoyanova Nenova; [2023]
    Keywords : job satisfaction; drivers and hinders; hotels; hospitality industry; employee satisfaction; Bulgaria;

    Abstract : Background: Given the impact of job satisfaction on service quality and the value, job satisfaction holds significant importance in the hospitality industry. Understanding the drivers and hinders of job satisfaction is vital in an industry influenced by globalization and market competition. READ MORE

  4. 3. A comparative study on Innovation management processes in the context of developing and developed countries

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Nishat Jahan Islam; Mohammad Shafiul Basar; [2022]
    Keywords : Innovation management; Innovation management in developing and developed countries; Innovation in different cultures; Manage innovation; SPOTS model.;

    Abstract : Aim: Innovation gets to be the pivotal factor for surviving and sustaining a business in the long term. The scenario of innovation management could be performed in a very particular way among developed, developing, and under-developed countries. READ MORE

  5. 4. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Nake; [2020]
    Keywords : Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

    Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE

  6. 5. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE