Essays about: "bagozzi"

Found 4 essays containing the word bagozzi.

  1. 1. Healthcare Wearables Consumption in China: Exploring Consumer Satisfaction and Stickiness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : ZHUO YUAN GU; [2016]
    Keywords : healthcare wearable; satisfaction; stickiness; value; quality; trust;

    Abstract : This study proposed a new topic in exploring what factors cause most Chinese customers not continue to use their healthcare wearables after purchasing. Based on the framework of “the self-regulation of attitudes, intentions, and behavior” (Bagozzi, 1992), which is used to determine what factors impact satisfaction and how satisfaction can in turn impact stickiness, this study developed a new research model and proposed seven hypotheses. READ MORE

  3. 2. Young Swedish adults' attitudes towards offshoring

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Abdikadar Aden; Stefan Türtscher; [2015]
    Keywords : Offshoring; offshore outsourcing; attitudes towards offshoring; Swedish young adults; factors affecting offshoring; offshoring attitudes formation;

    Abstract : Offshoring, meaning the movement of business operations to foreign countries, has recently grown. It provides the company with opportunities which are not available domestically, but it also bears risks. READ MORE

  4. 3. A study about e-loyalty using the Bagozzi framework

    University essay from Institutionen för marknadsföring (MF)

    Author : Louise Åberg; Tam Pham; Johan Tomsfelt; [2013]
    Keywords : E-commerce; E-loyalty; Bagozzi Framework;

    Abstract : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. READ MORE

  5. 4. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE