Essays about: "bank advertising"

Showing result 1 - 5 of 6 essays containing the words bank advertising.

  1. 1. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  3. 2. Influence of e-krona & e-CNY on individual privacy : A comparative study between Sweden and China

    University essay from Uppsala universitet/Industriell teknik

    Author : Shuyu Lan; Saleh Vaghoor kashani; [2021]
    Keywords : e-payment; CBDC; e-CNY; e-krona; privacy concerns;

    Abstract : This paper analyses the innovative digital money CBDC and its potential influence in Sweden and China with Privacy Calculus Model. The research aims to understand how e-krona and e-CNY will influence individual privacy in Sweden and China, and what the similarities and differences are. READ MORE

  4. 3. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  5. 4. Design of an off-grid renewable-energy hybrid system for a grocery store: a case study in Malmö, Sweden

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Nickyar Ghadirinejad; [2018]
    Keywords : Renewable energy; PV arrays; Wind turbine; Optimization; HOMER; PSO; Grocery store;

    Abstract : On planet Earth, fossil fuels are the most important sources of energy. However, these resources are limited and being depleted dramatically throughout last decades. Finding feasible substitutes of these resources is an essential duty for humanity. READ MORE

  6. 5. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Ferdinand Enoayuk Abangma; [2009]
    Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

    Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE