Essays about: "bank commitment and customer satisfaction"

Found 2 essays containing the words bank commitment and customer satisfaction.

1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Bondeson; Isak Lindbom; [2018]
   Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

   Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

3. 2. Customer loyalty in Internet banking

   University essay from Sektionen för Hälsa och Samhälle

   Author : M. Eriksson; C. Schuster; [2008]
   Keywords : ;

   Abstract : In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. READ MORE