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1. The Creation of Customer Loyalty - A Qualitative Research of the Bank Sector
University essay from Institutionen för ekonomiAbstract : The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer loyalty, customer satisfaction, loyalty programs, customer clubs, monetary benefits and social bonds. READ MORE
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