Essays about: "bank marketing strategy"

Showing result 1 - 5 of 13 essays containing the words bank marketing strategy.

  1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

  2. 2. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

  3. 3. Skapandet av varaktiga kundrelationer : en studie av Länsförsäkringar Bergslagens kundbonussystem

    University essay from SLU/Dept. of Economics

    Author : Sara Hallin; Therese Svensson; [2013]
    Keywords : försäkringsbranschen; kundbonus; kundrelationer; lojalitet; Länsförsäkringar Bergslagen; relationsmarknadsföring; tjänstemarknadsföring;

    Abstract : En växande tjänstesektor som får allt större betydelse och en ökad konkurrens om kunderna är den finansiella tjänstemarknaden. Denna förändring på den finansiella tjänstemarknaden har lett till ett skifte i synen på marknadsföring. READ MORE

  4. 4. Mobile Payments : Comparison of Mobile Wallet Concepts

    University essay from KTH/Kommunikationssystem, CoS

    Author : Srikant Narayan; [2013]
    Keywords : ;

    Abstract : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. READ MORE

  5. 5. Small scale farmers’ access to and participation in markets : The case of the P4P program in western Kenya

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Maja Skjöldevald; [2012]
    Keywords : small scale farmer; maize market; purchase for progress; P4P; Kenya; WFP; AMPATH.;

    Abstract : The purpose of this thesis is to understand how small scale farmers navigate the market to access and participate in the formal maize market to improve their revenue, utilising the case of the P4P program inKenya. The empirical material was collected during fieldwork in Kenya. Qualitative methods were found to be the most suitable for this thesis. READ MORE