Essays about: "bank marketing strategy"

Showing result 11 - 13 of 13 essays containing the words bank marketing strategy.

1. 11. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

   University essay from Institutionen för ekonomi

   Author : Wesley van der Deijl; [2008]
   Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

   Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE

3. 12. Public procurements in Africa : - the way to Swedish success

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Anna Ramebäck; [2007]
   Keywords : public procurement; African Development Bank; project marketing; network; aid market;

   Abstract : Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. READ MORE

4. 13. What a Difference a Bank Makes

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Alexander Klaus; Ségolène Marie; [2006]
   Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

   Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE