Essays about: "bank marketing strategy"
Showing result 6 - 10 of 13 essays containing the words bank marketing strategy.
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6. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE
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7. Internal Quality Management in Service Organizations: a theoretical approach
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE
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8. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE
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9. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : .... READ MORE
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10. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE