Essays about: "bank strategy competition and crm"

Found 1 essay containing the words bank strategy competition and crm.

  1. 1. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE