Essays about: "banking marketing communication"

Showing result 1 - 5 of 8 essays containing the words banking marketing communication.

1. 1. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

   University essay from SLU/Dept. of Forest Products

   Author : Pierre Fridell; [2016]
   Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

   Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE

3. 2. The role of Relationship Marketing for Customer satisfaction in the banking sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sébastien Matagne; Mark Gérard; [2013]
   Keywords : relationship marketing; customer satisfaction; customer trust;

   Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

4. 3. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

5. 4. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

6. 5. Customer Involvement In Service Innovation : Study of the bank industry

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
   Keywords : ;

   Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE