Essays about: "banking thailand"

Found 1 essay containing the words banking thailand.

  1. 1. Differences in Perceived Attributes of an Innovation between Group of Users and Non Users : A Case Study of Bualuang ibanking (Thailand)

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sirintip Saitong; Shahid Mahmood; [2008]
    Keywords : E-banking; technology adoption; diffusion innovation; behavior intention and rate of adoption;

    Abstract : The respondents can be classified into 3 groups as follows, users 47%, non users 37%, non awareness customers 16%. We found that the group of users perceived more positive toward Bualuang ibanking than the group of non users in four aspects, relatively advantage, complexity, compability and observability, while, trialability was not perceived as a significant attribute facilitating the use of Bualuang ibanking. READ MORE