Essays about: "barbie"

Found 4 essays containing the word barbie.

  1. 1. Selling Feminism: A study of Romanian women's attitudes to femvertising and brand activism

    University essay from Malmö universitet/Kultur och samhälle

    Author : Elena-Isabela Boanta; [2020]
    Keywords : femvertising; gender equality; purchase intention; feminism; advertising; empowerment; audience studies; emotional branding;

    Abstract : This study explores the impact of female empowering advertisements from a consumer’s perspective. The aim of this research is to investigate the influence of femvertising on the purchase intention and the attitude towards the brand. It also examines the emotional impact of femvertising. READ MORE

  2. 2. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lisa Dahlbeck Jalakas; [2016]
    Keywords : Femvertising; feminist advertising; commodity feminism; Dove; Always; Barbie; Verizon; brand activism; empowerment; audience engagement; ambivalence; political resource; marketing; Social Sciences;

    Abstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE

  3. 3. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sabrina Dettmering; Irene Grimani; Antonia Reinauer; Julia Schönström; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 4. Girlhood through film representation : Reconstructing spaces and places for girls

    University essay from Stockholms universitet/Barn- och ungdomsvetenskapliga institutionen

    Author : Tsaousi Evdoxia; [2012]
    Keywords : Girl culture; media representation; gender performativity; femininity; Foucauldian Discourse Analysis;

    Abstract : There is a scholar consensus that girls have been marginalized in childhood studies. Taking into account the gender effect in constructing different childhoods for boys and girls this thesis explores the frontiers of girlhood. READ MORE