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Found 4 essays matching the above criteria.

  1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
    Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

    Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

  3. 2. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lisa Dahlbeck Jalakas; [2016]
    Keywords : Femvertising; feminist advertising; commodity feminism; Dove; Always; Barbie; Verizon; brand activism; empowerment; audience engagement; ambivalence; political resource; marketing; Social Sciences;

    Abstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE

  4. 3. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sabrina Dettmering; Irene Grimani; Antonia Reinauer; Julia Schönström; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. Girlhood through film representation : Reconstructing spaces and places for girls

    University essay from Stockholms universitet/Barn- och ungdomsvetenskapliga institutionen

    Author : Tsaousi Evdoxia; [2012]
    Keywords : Girl culture; media representation; gender performativity; femininity; Foucauldian Discourse Analysis;

    Abstract : There is a scholar consensus that girls have been marginalized in childhood studies. Taking into account the gender effect in constructing different childhoods for boys and girls this thesis explores the frontiers of girlhood. READ MORE