Essays about: "basic research about marketing management"

Showing result 1 - 5 of 6 essays containing the words basic research about marketing management.

1. 1. Menstrual cups - a sustainable way to achieve economic benefits in Kenya : How to empower women in a society with only small measures

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Cajsa Baars; Josefine Tapper; [2017]
   Keywords : Menstrual cup; menstrual cups; Kenya; Nairobi; economic benefits; sustainable; sustainability; menstruation; period; women; society; menskopp; menskoppar; Kenya; Nairobi; ekonomisk lönsamhet; hållbarhet; hållbar; mens; menstruation; kvinnor; samhälle;

   Abstract : This bachelor thesis is based on a field study conducted in Nairobi, Kenya, and intends to elucidate the systematic crimes against humanity that the inability to handle menstruation properly causes every day. Women who live under poor circumstances and lack access to basic needs, such as sanitary facilities and running water are the ones who suffer the most. READ MORE

3. 2. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

4. 3. Medical Tourism : A study about motivational factors and the prerequisites for creating a competitive offer – with a Swedish perspective

   University essay from Institutionen för ekonomi och företagande

   Author : Nikolaos Christian Kyritsis Froelich; [2012]
   Keywords : Medical tourism; Push and Pull factors; Quality management; Product differentiation;

   Abstract : Medical tourism is a global emerging industry and is an important component of tourism., and operates on the basis of both individual and regional level. Medical tourism refers to a vacation that involves traveling across international borders to obtain a broad range of medical services. READ MORE

5. 4. Mind the Ga p : En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv

   University essay from Institutionen för ekonomi och företagande

   Author : Karim Walldén; Isabella Paulsen; [2007]
   Keywords : Brand; Branding; Brief; Client; Cooperation; Design; Design agency; Gap; Gap analysis; Interview; Qualitative study; Brief; Design; Designbyrå; Gap; Gapanalysen; Intervjuer; Kvalitativ studie; Samarbete; Uppdragsgivare; Varumärke; Varumärkesbyggande;

   Abstract : Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. READ MORE

6. 5. Mellanskog medlemmars och medarbetares inställning till SMS och e-post : en fallstudie

   University essay from SLU/Dept. of Forest Resource Management

   Author : Mattias Morberg; [2007]
   Keywords : skogsägare; kommunikation; marknadsföring; enkät; trådlösa media;

   Abstract : Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners' association Mellanskog consists to a large part of interpersonal communication, either by close vicinity contact or by phone calls. READ MORE