Essays about: "behavior and trust in e-commerce"
Showing result 1 - 5 of 18 essays containing the words behavior and trust in e-commerce.
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1. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry
University essay from Lunds universitet/Miljövetenskaplig utbildningAbstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE
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2. Privacy concerns of Indonesian Internet users : Investigating the level of concern among ecommerce users
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The growth of digital marketing has poses a challenge in the area of online privacy and ethical conduct. Internet users in Indonesia, a country with with an immense amount of Internet users, have suffered from many online privacy threats such as personal data trading and online scams. READ MORE
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3. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE
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4. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden
University essay from Jönköping University/IHH, Marketing and LogisticsAbstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE
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5. Escaping the free zone - What makes users pay for freemium online content?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE