Essays about: "behavioral insights"

Showing result 1 - 5 of 63 essays containing the words behavioral insights.

  1. 1. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arjumand Akbar; Leen Khatib; [2024]
    Keywords : ;

    Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

  3. 2. Examining Bounded Rationality Influences on Decisions Concerning Information Security : A Study That Connects Bounded Rationality and Information Security

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Oskar Malm Wiklund; Caroline Larsson; [2024]
    Keywords : Decision-making; Rationality; Bounded Rationality; Information Security; Public Authority; Organizational Culture; Information Systems;

    Abstract : This study investigates the impact of bounded rationality on information security decisions in public Swedish authorities. The research addresses how cognitive limitations and organizational dynamics shape decisions in this area. READ MORE

  4. 3. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Clara Engström; Danijela Smoljan; [2023-11-20]
    Keywords : Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Abstract : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. READ MORE

  5. 4. To what extent is sustainability valued when choosing a workplace?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
    Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

    Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

  6. 5. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE