Essays about: "benefit of MBA"

Showing result 1 - 5 of 8 essays containing the words benefit of MBA.

  1. 1. Should Sweden impose excise tax on sugar-sweetened beverages in order to improve public health?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johan Edfeldt; Linn Petersson Edfeldt; [2017]
    Keywords : Excise tax; Sugar-Sweetened beverages SSB ; Sugar tax; Quantity tax; Value tax ad valorem tax ; Cost-benefit analysis; Scenario analysis; Welfare diseases; Body Mass Index BMI ;

    Abstract : In recent time, several reports have been published about a more and more unhealthy population world wide, with increasing Body Mass Index (BMI) in welfare countries, such as Sweden. Diseases, such as obesity and diabetes, which is strongly connected to a high BMI, have increased and together with them also the medical expenses for society/state. READ MORE

  3. 2. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  4. 3. On Target Marketing in Mobile Devices : MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Fredrik Wessén; Mats Forsberg; [2010]
    Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

    Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE

  5. 4. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Per-Håkan Olausson; Carina Olausson; [2009]
    Keywords : health care marketing; marketing management; Uppsala University Hospital;

    Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE

  6. 5. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Elinor Johnson; [2008]
    Keywords : segmentation;

    Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE