Essays about: "benefits of brand extension"
Showing result 1 - 5 of 7 essays containing the words benefits of brand extension.
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1. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE
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2. BMW iSPACE
University essay from Umeå universitet/Designhögskolan vid Umeå universitetAbstract : Architecture and mobility merge together to provide space for activities away from both home and office. The densification of people’s living space and the delocalisation of the workplace are two of the biggest emerging trends in the near future. Society is constantly changing with new needs and desires. READ MORE
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3. Product Line Extension in an Online Environment
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE
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4. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. READ MORE
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5. BRANDS, CUSTOMERS AND PRODUCTS - FINDING THE OPTIMAL SOLUTION WHEN INCLUDING A NEW PRODUCT TO A WELL-KNOWN BRAND
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The aim of this thesis is to define the optimal branding strategy for a new product; the InSure FIT Test; into an existing company with a well-known brand; HemoCue AB. This product will be the first in a row of new products that HemoCue will distribute, that has not been developed and manufactured by the company. READ MORE
